Packaging: 2026 Market Update

 
 

GENERAL TRENDS

Industry Outlook and Observations

  • The North American packaging market continues to show steady growth, supported by strong consumer spending, e-commerce demand, and the global shift toward sustainable materials. The market is valued at approximately $333 billion in 2025 and is expected to grow about 4% per year through 2034. Growth is being driven by online retail, sustainability initiatives, and innovations in recyclable and flexible packaging. Companies are investing in new materials — such as compostable films and single-layer laminates — to reduce plastic waste and meet rising regulatory and consumer expectations.

  • Sustainability and regulation remain central themes. New rules in the U.S. and Europe are accelerating investments in recyclability and reuse. Meanwhile, industry consolidation continues as firms acquire complementary capabilities in automation, smart packaging, and sustainable materials.

  • Operationally, companies are focused on automation, digital systems, and cost management to offset input volatility and supply chain challenges. The sector enters 2026 with stable demand, improving efficiency, and strong investor interest in circular-economy solutions.

Recent Trends

  • E-Commerce Packaging

    • Online shopping continues to drive demand for corrugated boxes and protective packaging. Amazon’s switch from plastic air pillows to recycled paper fill is speeding up the move toward paper-based materials.

  • Policy and Sustainability

    • 2025 is a pivotal year for regulation. The EU Packaging and Packaging Waste Regulation (PPWR) took effect in February 2025, tightening rules on recyclability and reuse. In the U.S., seven states (CA, CO, ME, MD, MN, OR, WA) have adopted Extended Producer Responsibility (EPR) programs that are now rolling out.

  • Recovered Fiber and Input

    • Prices for recycled cardboard (OCC) reached multi-year lows earlier this year but have since stabilized as mills adjust production.

  • Advances in Smart and Tech-Enabled Packaging

    • Investment in automation, tracking, and data visibility continues to rise as companies look to lower costs and improve customer experience.

    • Smart packaging adoption is growing fastest in healthcare, electronics, and food, where traceability and quality control are critical.

M&A Catalysts

  • Regulation & Sustainability: Buyers are targeting firms with strong recycling, compliance, and circular-design capabilities.

  • E-Commerce Growth and Last-Mile: Demand for corrugated and protective solutions is fueling consolidation to increase scale and logistics reach.

  • Capacity & Cost: Acquirers are pursuing deals that optimize production, lower unit costs, and secure recycled fiber supply.

  • Portfolio Mix: Companies are shifting toward higher-growth end markets such as food, pharma, and specialty packaging, and away from slower industrial sectors.

M&A ACTIVITY

North American Packaging Transaction Velocity

DEAL SPOTLIGHT

Date: April 2025
Target: Berry Global Group, Inc.
Buyer: Amcor plc
Transaction Value: $24.7B

Strategic Fit:

  • Amcor brings strength in flexible packaging (food, pharmaceuticals) and global scale; Berry provided complementary expertise in rigid plastics (household, industrial) and a broad North American footprint.

  • The combination accelerates Amcor’s ability to serve growing consumer/healthcare packaging needs, enhance material-science innovation and leverage global manufacturing and R&D capabilities. 

Expected Outcome:

  • Identified roughly US $650 million in synergies by end of year three post-close, with EPS accretion of ~12% in FY26 and over 35% by FY28.

  • The combined entity is better positioned to invest in sustainable packaging, expand product offerings, refine its portfolio, and improve growth, margins and cash-generation. 

Date: January 2025
Target: DS Smith plc
Buyer: International Paper Company
Transaction Value: $7.16B

Strategic Fit:

  • International Paper (IP) is strong in fiber, pulp and North American operations; DS Smith has strong European box/containerboard operations and sustainability credentials. Their businesses are complementary in geography (North America + Europe) and product scope (fiber-based packaging).

  • The deal enables IP to accelerate its strategy in sustainable packaging, benefit from DS Smith’s innovation, and optimize an integrated network of mills, box plants and supply chains globally.

Expected Outcome:

  • The combination is expected to deliver significant cost and operational synergies (e.g., mill & supply-chain optimization) and create a leader in sustainable packaging across major regions.

  • Post-deal, the combined company will have enhanced offerings, stronger growth potential and improved geographic and product diversity.

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ABOUT 555 CAPITAL ADVISORS

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The opinions expressed herein are those of 555 Capital Advisors. There is no guarantee that any predictions/projections as to certain market activity or events will come to fruition or past market or transaction performance referenced within will yield the same results as transactions previously conducted by 555 Capital Advisors.

Securities offered through Finalis Securities LLC Member FINRA & SIPC

This presentation contains information obtained from third parties, including but not limited to market data. 555 Capital Advisors believes such information to be accurate but has not independently verified such information. To the extent such information is obtained from third-party sources, there is a risk that the assumptions made and conclusions drawn by 555 Capital Advisors based on such representations are not accurate.